Five type of Collectors by Robert Genn

These days there are five main types of art buyer. Some are a combination of more than one type. While it's not something that you must make a study of, it's often useful to recognize these birds when you see them in the field. Also, it's good to know that they have habitats--some dealers attract or generate one type and not another. This can be a factor in a gallery's, and hence an artist's success. The main types are collector, investor, decorator, believer and moneyburner.

The "collector," perhaps the most precious, is hot-wired for art. He has art in his homes, offices, yachts and closets. While he can sometimes be "sold" things, he loves a chase and a sense of discovery. He may be compulsive, even addicted--it's in his blood.

The "investor," looks at art and sees money. He tries to buy low and sell high. He uses terms like "important" and "flip." He knows about taxes and regularly asks about values "for insurance purposes."

The "decorator" needs something--often anything--to fill a space. Framing is important, as is colour. "Neutral subject matter" often fills the bill. She brings fabric swatches and may travel with a co-conspirator. "Trend" is big in her vocabulary--whether her inclination be period, retro, contemporary or kitsch.

The "believer" is the most innocent art buyer. He may be new to the game and feels the magic of it all--often sharing his excitement with an equally smitten partner. Art really speaks to them--they have a profound admiration and respect for creators.

The "moneyburner" has the dough and likes to get rid of it. He expects art to be expensive and reminds his friends of the figures. Because he "doesn't have the time," he's often a dilettante. He exercises his whims, but often asks the advice of those who are ready and willing to give it.

Robert Genn writes a free twice-weekly email letter that goes out
to artists and art lovers all over the world. You can find out about it at
www.painterskeys.com

Look for other topics in the SmART Collector

Choose One Ten Tips for Collectors Seven Types of Collectors Commissioning Art 1. Business Basics for the Collector

Choose One Collecting Emerging Artists Corporate Collecting Attending an Open Studio Event Buying at Art Auction Museum Gift Shops Ask the Gallery Owner 2. The Collectors's Marketplace

Choose One 3. Meet The Collector

Choose One Bibliography for Artist Marketing Art Advice from Sylvia White Robert Glen's Five Collectors 4. The Published Collector

 

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