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Is it time for your brand’s evolution or revolution? In today’s competitive environment, the visionary arts organization is the one that understands the most direct path to success is a strong INTEGRATED BRAND CAMPAIGN. Clearly define your brand and you’re on the road to sustainability and growth with tools for aligning your brand to entice large philanthropic entities. This workshop will provide value for both the novice and the expert brand marketer to help you determine if your brand needs to evolve or start from scratch. During this workshop you will…
- Review Branding 101 Fundamentals from an internal and external perspective
- Perform an in-depth analysis of your organization’s existing brand that will empower you to:
1. Define your unique point of differentiation, 2. Identify potential for-profit partners, and 3. Create a multi-year action plan
- Strategically evaluate your current marketing materials for effectiveness (Please bring all of your print & web samples for review.)
- Tips & tricks to utilize the latest technology to improve your communication and maximize marketing funds
- Discover how to plan the “evolution” of your brand as it and your organization changes and grows
Brand Evolution or Revolution? is the fourth installment in the NAMP 2006 Workshop Series, Branded for Life - Creating a Unique Arts & Culture Identity.
Presenter: ANGELA HILL is the president and creative director of the design agency Incitrio and a frequent lecturer on such topics as branding and business networking. An adjunct professor at San Diego State University in graphic design, she holds a degree in Visual Communications with a minor in Branding from Washington University in Saint Louis. Her career boasts over 14 years of experience in the design industry, from in-house agencies to advertising, marketing, and design firms in St. Louis, San Francisco, and San Diego. Ms. Hill serves on several non-profit boards, mentored, or designed for many non-profits within the San Diego region: ACG, AIGA, AMA, Athena, CCFA, ElderHelp, GTC, HTMA, MIT, NMS, PIA, and WILC.
REGISTRATION DEADLINE: Wednesday, November 15 (NO at-door registration, sorry)
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