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Yourself with ART: Collecting Secrets Revealed

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The San Diego Visual Arts Network presents a short series aimed at those thinking about buying art for the first time or just embarking on the collecting journey. An exciting interactive combination of workshop and lecture aims to instill confidence and to give real and valuable information to this new segment of the visual arts community.

For those with blank walls and faded reproductions:

  • Boost your confidence!
  • Validate your reactions to art!
  • Empower yourself with sound judgments!
  • Change your risk adverse nature!
  • Marry your desires with art match making 101!
Join in the fun with these sessions which includes:
  • Pricing Guidelines - why is it worth what the price tag asked
  • Golden Tips and Insider Information - to give you head start
  • The Best Reasons to Collect - Collect for fun, to network, and to ensure a rich source of creativity to enhance our community

SmART Collector: associated events for 2010

Survey Select Panel: Collecting Artworks and Art of Marketing
Sponsored by SDVAN
Thurs. Aug 12, 5 to 8 pm
Patricia Frischer: High End Art Market 101
, Mark Jerinowski: Selling Your Art, Mark Murphy: Curating a Narrative Exhibition, John Purlia: Collecting Art
Wonderbread Factory
171 14 th Street, SD, 92101, $15
More info: Mark Murphy 619.743.0405

Fee: $15


  • SUPPORT ART GALLERIES and help to find the new market of excellence
  • BECOME EDUCATED especially about local art.
  • CREATE A SYNERGY between yourself and other buyers. Have an attitude of co-operation not competition. Be transparent in all dealings and not secretive. Share all sources and contacts.
  • EMBRACE ALL HIGH TECH opportunities such as web sites of galleries and artists, web marketing, web ezines especially
  • AWARD THE ARTISTS OF EXCELLENCE to create ART STARS by buying their work and spreading the word
  • ENCOURAGE ART WRITERS to develop our media with documentation, critics, interviews, on TV, radio, internet, and all newspapers, magazines.
  • BE FLEXIBLE AND OPEN TO ALL CREATIVE IDEAS by welcoming art at the beaches or the sports arena; even at corporations in the parking lots from a mobile van. Patronize restaurants with changing art shows, and galleries in our Art Colleges
  • MENTOR THE FUTURE ART SUPPORTERS by introducing children to art and taking them to art events. Also please recognize and support teachers of excellence.


Bygone Events

You are invited to Collectors Cocktails: How to Commission Art
Presented by San Diego Visual Arts Network and Art Expressions Gallery
Portraits of SD VIPs by SD Artists

Thursday, Sept 25, 2008 from 6 to 8 pm - $15
Special Guests: Ellen Phelan,Art activist, educator, and noted contemporary art collector and Charlotte S. Jensen , Fellow American Society of Interior Design
At Art Expressions Gallery: 2645 Financial Court, Suite C, San Diego, CA 92117 Link for map to gallery
Exhibition hours: Monday - Friday 9am-5pm, Saturday 10am-5pm
Please RSVP by Sept 23 as seating is limited: Patricia Smith 858.270.7577
A percentage of sales and fees from the seminar will be made as a donation to the non-profits San Diego Visual Arts Network and ArtsBusXpress

Visit the Movers and Shakers website for Artists and Movers and Shakers biographies as well as VIP views on highlights of the last year and their visions for the future of the visual arts in San Diego.

Unyielding enthusiasm, imagination, dedication and an intense love of art, drives the individuals who shape the art community in San Diego County. Artists, art collectors, students, teachers and the community at large all benefit from the extraordinary efforts of those who help put the San Diego cultural scene on the map. Movers and Shakers: Who’s Who in the San Diego Visual Arts World will celebrate these influential people through a collection of their portraits. From Sept 5 to Oct 4, 2008, invited artists will exhibit portraits that will be featured at Art Expressions Gallery . To celebrate the opening, a reception will be held on Friday, Sept 5 from 7 to 9 pm to honor the Movers and Shakers, as well as the artists who created their portraits. A second reception will be held on Thursday, Sept 25th, 6 to 8 An educational event Collectors Cocktails: How to Commission Art will take place that evening . San Diego Visual Art Network will be showcasing portraits in an online gallery with linked images produced by San Diego Visual Artists Guild.

Collectors Club Kickoff Party presented by the San Diego Fine Art Society
Thurs, April 17 th, 2008 from 6:00 – 9:00pm, 2008
University Club atop Symphony Towers,
750 B Street, 34th floor, SD, 92101
$50 For more info: April Game 858.205.4354

Join us on Thursday, April 17 th from 6:00 – 9:00pm at the University Club atop Symphony Towers, 750 B Street, 34th floor, San Diego, CA 92101 for an evening of expert-led discussion on what it takes to create and evaluate our own personal art collections. Guest speakers include Jori Finkel, frequent contributor on arts issues for the New York Times and Art + Auction Magazine, Patricia Frischer, coordinator of the San Diego Visual Arts Network and the San Diego Art Prize, and well known and loved regional artists Sinclair Stratton, Martin Sklar, and Jeff Yeomans. Please arrive a few minutes early to receive registration materials and pre-event refreshments. Wine, champagne, sushi and hors d'oeuvres included. Tickets are $50 and must be purchased by Monday, April 14th. Proceeds benefit the San Diego Fine Art Society , a nonprofit arts organization dedicated to helping art flourish in San Diego. For more information visit call April Game at (858) 205-4354

Arouse Yourself with Art: Buying Art at ARTWALK, 2007
Making the most of your Art Walk Experience

Saturday and Sunday April 28 th  and 29th, 2007 at 1:45 pm and 3:45 pm
at the CityMark Sales Center, 1680 India St at Date St.

  • Gain confidence in your ability to select art.
  • Validate your reactions to art.
  • Empower yourself with sound judgments.
  • Learn what questions to ask the artists
  • Learn how to evaluate prices for art

Join Patricia Frischer, coordinator of the San Diego Visual Arts Network during ArtWalk 2007 in Little Italy for this brief introduction to the world of collecting, which is only 15 minutes long and repeated twice a day on both days at 1:45 and 3:45.. FREE
These seminars will be presented in the heart of Little Italy at the Southwest corner of India and Date Streets in the beautiful new CityMark Development offices. Patricia’s fascinating insights on how to evaluate the art that you’ll find at ArtWalk gives you a new outlook on art collecting. Original art is available to everyone, and these 10-15 minute mini-seminars help you to make choices that you will be happy with for years to come. These seminars are made possible through the generosity of CityMark Development.
Our thanks to Cynthis Jenson-Elliott for her promotion of Art Walk and these siminars in the Night and Day colunm of the San Diego Union Tribune

The following seminars were all held at
The Museum of the Living Artist at San Diego Art Institute, 2006
1439 El Prado, San Diego CA 92101 619-236-0011

Wednesday, September 27 - 6 - 8 PM
The SmART Collector: Art Collecting Secrets Revealed - Questions Answered, Satisfaction Guaranteed
Panel discussion with art professionals, art dealers, art critics
$5 for members / $10 for non-members

Wednesday, October 18 - 6 - 8 PM
Spotlight on Art , SDAI Southern California Awards: Art Collectors Tell All
Open panel discussion with SDAI collectors
Free to members of SDAI / $4 for non-members

Wednesday, May 31 - 6 - 8 PM
The SmART Collector: Art Collecting Secrets Revealed - Get Intimate with the Basics
With Patricia Frischer - An overview of collecting art and prices - demystifying the visual art market, what it means to collect art, identify the collector's attractions, what to expect to pay for original artwork
$5 for members / $10 for non-members

Wednesday, June 21 - 6 - 8 PM
The SmART Collector: Art Collecting Secrets Revealed - Head, Heart and Soul
With Patricia Frischer and Joan Seifried - What's hot and in vogue in collecting art today - trends in media and styles, emerging artists, established artists, Baja Norte, photography, what to look for in art
$5 for members / $10 for non-members

Wednesday, July 26 - 6 - 8 PM
The SmART Collector: Art Collecting Secrets Revealed - The Allure of the Marketplace
With Patricia Frischer - How to find art for your collection - researching art galleries, art fairs and art expos, alternative venues, artists, commissioning custom artwork, mentors
$5 for members / $10 for non-members

Collecting Secrets Revealed : How to Expose Yourself to More Art
Wednesday, April 12, 4-5:30 PM, 2006 Join Patricia Frischer at the Noble Room of Scripps Memorial Hospital, La Jolla. 9888 Genesee Avenue, La Jolla 92037 . This introduction for beginning collectors covers how to find art and artists, how to get mentoring help and how to do the research to become a more educated and confident buyer It is presented by the coordinator of Sponsored by Studio Vivace . Contact Naimeh Tahna for more information 619.414.8929 FREE

Arouse Yourself with Art: Collecting Secrets Revealed at ARTWALK, 2006
Saturday and Sunday April 29 th  and 30 th at 2 pm and 4 pm

Join Patricia Frischer, coordinator of the San Diego Visual Arts Network , at Adorn , 2400 Kettner Street, Suite 105  during ArtWalk 2006 in Little Italy for this brief introduction to the world of collecting which is only 15 minutes long and repeated four times in the two days. FREE


Click here to see the program for the first event
held at Galerie d'Art International

(If you do not have software to read pdf files you can download them at this link
If you do download this, make sure and take out the check marks for Adobe Yahoo toolbar and Adobe Photoshop Album 2.0 which will automatically download otherwise.)

For more information contact Patricia Frischer 760 943 0148

Go to this link to find out answers to Frequently Asked Questions about the San Diego Visual Arts Network

Support SDVAN and you receive more than the gift of art. You support that which binds us together that goes beyond religion, race, or gender. You support our freedom to express ourselves and to gather to celebrate our creativity.